DIGITAL MARKETER

1. Strategy Development:

• Develop comprehensive digital marketing strategies to achieve business objectives, focusing on increasing brand awareness, traffic, and conversions.
• Identify and analyze target audiences to create tailored marketing campaigns.

2. SEO (Search Engine Optimization):

• Optimize website content, blog posts, and other online materials for search engines to increase organic search rankings.
• Conduct keyword research and implement on-page and off-page SEO techniques.
• Monitor and analyze SEO performance and adjust strategies to improve results.

3. Social Media Marketing:

• Create, curate, and manage content across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Develop social media campaigns to boost engagement, brand awareness, and conversions.
• Monitor social media trends and competitor activities to refine marketing strategies.

4. Pay-Per-Click (PPC) and Paid Advertising:

• Manage and optimize paid ad campaigns across Google Ads, Facebook Ads, and other digital ad platforms.
• Analyze ad performance and adjust bidding strategies, targeting, and ad copy to maximize ROI.
• Create and test various ad formats, including display ads, video ads, and retargeting ads.

5. Content Marketing:

• Develop and execute content marketing strategies that drive engagement and conversions.
• Write or oversee the creation of blog posts, whitepapers, case studies, and other content types.
• Ensure content is optimized for SEO and aligned with audience needs and business goals.

6. Email Marketing:

• Plan and execute email marketing campaigns to nurture leads, drive traffic, and boost sales.
• Segment email lists and create personalized, engaging email content.
• Track email campaign performance and adjust strategies based on open rates, click-through rates, and conversions.

7. Data Analysis and Reporting:

• Use analytics tools (e.g., Google Analytics, social media insights) to track and measure campaign performance.
• Generate reports to assess the effectiveness of digital marketing efforts and adjust strategies based on insights.
• Monitor key performance indicators (KPIs) and ROI for all digital marketing initiatives.

8. Website and Landing Page Optimization:

• Optimize website performance, user experience, and conversion rates using A/B testing, heatmaps, and user feedback.
• Collaborate with web developers to improve site functionality and design.

9. Influencer and Affiliate Marketing:

• Identify and manage relationships with influencers or affiliate marketers to promote products and services.
• Track influencer marketing campaigns and measure their effectiveness.

10. Trend Monitoring and Continuous Learning:

• • Stay up-to-date with the latest digital marketing trends, tools, and technologies.
  • Continuously adapt strategies to take advantage of new opportunities in digital channels.

Technical Skills:

• SEO/SEM: Knowledge of search engine optimization (SEO) techniques and search engine marketing (SEM) practices.
• Content Management Systems (CMS): Familiarity with platforms like WordPress, Shopify, or Wix.
• Social Media Platforms: Experience with social media management tools like Hootsuite, Buffer, or Sprout Social.
• PPC Advertising: Proficiency in managing pay-per-click (PPC) campaigns through platforms like Google Ads, Bing Ads, or social media ad platforms.
• Email Marketing: Experience with email marketing tools like Mailchimp, HubSpot, or ActiveCampaign.
• Analytics Tools: Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Insights, and other reporting platforms.
• Graphic Design Tools: Basic knowledge of design tools such as Canva or Adobe Creative Suite (Photoshop, Illustrator).

Soft Skills:

• Communication Skills: Strong written and verbal communication skills for creating content and collaborating with teams.
• Creativity: Ability to generate fresh ideas and content that engages target audiences.
• Analytical Thinking: Strong data analysis skills to track performance and optimize campaigns based on insights.
• Project Management: Ability to handle multiple campaigns simultaneously, with excellent time management and organizational skills.
• Adaptability: Comfortable working in a fast-paced, ever-changing digital environment.

Joining us as a Sales Executive in graphics offers the chance to work with a creative and forward-thinking team dedicated to delivering top-notch design solutions. You’ll have the opportunity to drive sales for cutting-edge design services, leverage your expertise to make a significant impact, and grow professionally in a supportive environment. Our focus on innovation and client satisfaction ensures you’ll be at the forefront of industry trends while achieving your career goals.

Once you’ve applied, sit back, and relax while we get to work on our side! You can expect to hear back from us within 3 working days. Our recruitment team will call you up on the provided contact number for initial screening. Good luck!