
JOB-OVERVIEW
A Lead Generation Specialist is responsible for identifying and qualifying potential leads to support sales teams in driving business growth. The role involves researching, prospecting, and generating interest from potential clients or customers through various online and offline channels. The ideal candidate will be proactive, skilled in communication, and able to identify opportunities that align with business goals.

Roles and Responsibilities of Lead Generation
1. Lead Identification and Research:
- Research and identify potential leads through various sources, including databases, social media, online platforms, industry directories, and networking events.
- Use targeted criteria to pinpoint businesses or individuals that match ideal customer profiles.
2. Lead Qualification:
- Qualify leads based on specific criteria such as budget, interest, decision-making authority, and timeline for purchasing.
- Prioritize high-potential leads for further engagement or handover to the sales team.
3. Outreach and Engagement:
- Initiate contact with prospects through various communication channels, including email, phone calls, social media, and direct mail.
- Nurture leads through follow-ups and personalized outreach to maintain interest and move them through the sales funnel.
- Develop and send targeted email campaigns to drive engagement and collect responses.
4. Database Management:
- Maintain accurate and up-to-date records of lead activities in CRM systems.
- Track the status and progression of leads, ensuring timely follow-up and proper documentation.
- Ensure data accuracy and organization for future outreach efforts.
5. Collaboration with Sales and Marketing Teams:
- Work closely with the sales team to transfer qualified leads and provide them with necessary information.
- Collaborate with the marketing team to align lead generation strategies with broader marketing campaigns and initiatives.
6. Performance Tracking and Reporting:
- Monitor and analyze lead generation performance through metrics like conversion rates, response rates, and sales-qualified leads (SQLs).
- Provide regular reports on lead generation activities and outcomes to stakeholders.
- Continuously review and optimize lead generation strategies to improve results and efficiency.
7. Cold Calling and Networking:
- Conduct cold calls to generate interest and engage prospects.
- Attend industry events, conferences, and webinars to expand the network and identify potential leads.

Qualifications for a Lead Generation
- Lead Generation Tools:
- Familiarity with lead generation platforms and CRM software such as Salesforce, HubSpot, or Zoho CRM.
- Experience with email marketing and automation tools like Mailchimp, ActiveCampaign, or Marketo.
- Research and Data Analysis:
- Strong research skills to identify and target potential leads through databases, social media, and industry resources.
- Ability to analyze lead data and segment prospects based on behavior, industry, or interest.
- Communication Skills:
- Excellent verbal and written communication skills for engaging with leads and crafting persuasive outreach.
- Ability to present information clearly and effectively through email, phone calls, or virtual meetings.
- Sales and Persuasion Skills:
- Ability to initiate conversations, qualify leads, and engage in persuasive dialogues to move prospects through the sales funnel.
- Understanding of sales processes and customer decision-making behavior.
- Social Media Proficiency:
- Experience using LinkedIn, Twitter, and other social media platforms to research and connect with potential leads.
- Ability to leverage social networks for lead generation.

WHY SHOULD YOU JOIN US
Joining us as a Sales Executive in graphics offers the chance to work with a creative and forward-thinking team dedicated to delivering top-notch design solutions. You’ll have the opportunity to drive sales for cutting-edge design services, leverage your expertise to make a significant impact, and grow professionally in a supportive environment. Our focus on innovation and client satisfaction ensures you’ll be at the forefront of industry trends while achieving your career goals.

WHAT YOU CAN EXPECT AFTER APPLYING
Once you’ve applied, sit back, and relax while we get to work on our side! You can expect to hear back from us within 3 working days. Our recruitment team will call you up on the provided contact number for initial screening. Good luck!